Primalash Wrapped 2024

The holiday season is a time to reflect, celebrate, and express gratitude. At Primalash, we are dedicated to supporting the creative efforts of makeup artists worldwide. These artists not only enhance beauty but also empower confidence and individuality. As we approach Christmas, let’s take a look back into 2024 to see the successes and achievements, within the community we have built at Primalash. 

Dani G Launch

This year we introduced a major collab with Dani G. Creating a set of three lashes and a builders pack together with Dani. The collection offers a variety of styles ranging from natural to glam, with the builders pack creating stackable lashes allowing you to customise your look. It was a privilege to work With Dani, we captured some gorgeous photographs from our photo shoot, and collaborated with an amazing person, Prima always strives to create a strong community and this collab provided that and was an amazing experience.

Our Tiktok Community is Growing

This year we have spent over 65,000 minutes on the live, expanding our community on Tiktok and celebrating the people that have always supported us. The games on the lives really encouraged that sense of community, and was a fun way to interact with everyone part of the live. Spin the wheel and lucky dip were particularly popular, with build your own being a favourite of everyone. Offering customisable boxes to gift yourself or a loved one, offering a variety of products suit everyone. If you would like to be kept up to date on our best products and amazing deals join the live

https://www.tiktok.com/@primalash_lashes?lang=en

2024 Favourites

1. Not to anyone's surprise but the top one was Shaneeq Bridal: perfect for all brides and professional makeup artists, wispy and fluffy without being heavy, designed by Shaneeq Bridal herself.
2. Another favourite from our famous luxury mink collection is Sis, available in multiple lengths, it is full, fluttery and includes fluffy fibres.
3. Lastly Over You from our Demi half lash collection, uses soft touch fibres, a lovely lightweight lash perfect for day and night looks. 

As we wrap up another incredible year, we want to thank every makeup artist who has supported Primalash. Your creativity, dedication, and artistry inspire us daily.

From all of us at Primalash, we wish you a Merry Christmas and a Happy New Year. Let’s continue to celebrate the beauty and confidence you bring to the world—one lash at a time.

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