Female-founded and specialising in lashes for over a decade, PrimaLash creates strip, half and DIY cluster lashes for everyone from first-time wearers to professional makeup artists.

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        • Demi

          Half lashes for subtle enhancement or a lifted cat-eye look. 

          Demi

          Half lashes for subtle enhancement or a lifted cat-eye look. 

        • Luxury

          Handmade mink strip lashes for soft-glam, wispy or full-volume looks. 

          Luxury

          Handmade mink strip lashes for soft-glam, wispy or full-volume looks. 

        • Salon

          Russian-lash-effect strip lashes for a full, salon-inspired look. 

          Salon

          Russian-lash-effect strip lashes for a full, salon-inspired look. 

        • Petite

          Short, natural-looking lashes for smaller eyes or a subtle lash lift. 

          Petite

          Short, natural-looking lashes for smaller eyes or a subtle lash lift. 

        • Neo

          Vegan strip lashes made with plant fibres for a soft, 3D effect. 

          Neo

          Vegan strip lashes made with plant fibres for a soft, 3D effect. 

        • Dainty

          Lightweight, natural-looking strip lashes for everyday wear, bridal makeup or soft glam. 

          Dainty

          Lightweight, natural-looking strip lashes for everyday wear, bridal makeup or soft glam. 

        • Fluffy

          Voluminous, vegan-friendly lashes for a soft, wispy look with added drama. 

          Fluffy

          Voluminous, vegan-friendly lashes for a soft, wispy look with added drama. 

        • Cluster

          DIY cluster lashes, including pre-glued options, for creating salon-style volume at home. 

          Cluster

          DIY cluster lashes, including pre-glued options, for creating salon-style volume at home. 

        • Essentials

          Affordable five-pair lashes for bulk use, training and students. 

          Essentials

          Affordable five-pair lashes for bulk use, training and students. 

        • Lash Tools

          Adhesives and tools for applying strip and weekend lashes. 

          Lash Tools

          Adhesives and tools for applying strip and weekend lashes. 

          Why Choose PrimaLash?

          PrimaLash has specialised in false lashes since 2013, creating styles for everyday lash wearers, beginners, makeup artists and beauty professionals.

          Lash specialists since 2013

          More than a decade dedicated to false lashes, with ranges spanning everyday styles, statement looks and professional use.

          For lash lovers and professionals

          From first-time lash wearers to working makeup artists, PrimaLash offers guidance, specialist ranges and professional pricing for eligible beauty professionals.

          More ways to wear lashes

          Explore strip lashes, half lashes, DIY clusters and pre-glued options, including specialist ranges such as Petite and NEO plant-fibre lashes.

          Backed by real customer feedback

          Hundreds of independent customer reviews document years of PrimaLash purchases, repeat customers and real-world lash experiences.

          Over the years, PrimaLash products have been stocked or featured by major UK retailers including ASOS and PrettyLittleThing, alongside collaborations with professional makeup artists and well-known beauty personalities.

          Shop All Lashes

          See PrimaLash Styles in Action