WHO WE ARE
Welcome to Prima Lash! I'm Louise, the proud founder of this innovative brand, born and raised in Liverpool, England. Over a decade ago, I recognized a significant gap in the false eyelash market here in the UK—limited choices and prohibitively high prices made it difficult for makeup artists and beauty enthusiasts alike to find the perfect lashes. Driven by a passion for beauty and a desire to empower others, I set out to create a brand that would provide a diverse and affordable selection of high-quality false lashes.
At Prima Lash, we believe that everyone deserves to feel confident and beautiful, and our commitment to that vision is reflected in our extensive range of over 300 unique styles. From glamorous to everyday looks, each pair is crafted to meet the needs of makeup artists and lash lovers alike.
With the latest addition of high-quality makeup products and colour cosmetics, our goal has always been to make luxurious beauty products accessible to everyone, which is why we offer professionals a remarkable 60% discount on our catalogue. We want you to express your individuality and creativity without breaking the bank.
Over the past 10 years, I’m proud to say that we have been able to help millions of people feel their best. Our products have been embraced by makeup artists and beauty enthusiasts, allowing us to partner with some of the biggest retailers worldwide. The Prima community is vibrant and growing stronger each day, with over 50,000 loyal customers returning weekly to explore our latest styles. We are incredibly grateful for each and every one of you; your support drives us to continuously innovate and expand our offerings.
Thank you for choosing Prima Lash. Whether you’re a seasoned makeup artist or just starting your beauty journey, we are here to help you find the perfect lashes to elevate your look. Join us in celebrating beauty, creativity, and confidence—let’s create stunning looks together!
Love
Louise xx