Hey lash lovers!
We know how much you adored the Jess Evans collection at PrimaLash. From natural day-to-day looks to full-on glam for nights out, these lashes were an instant favourite for lash enthusiasts everywhere. While we had to say goodbye to the original Jess Evans collab, we’ve got some incredible news for you: your favourite lashes have been saved!
That’s right—those must-have styles have been reimagined as part of our Luxury Mink Collection, offering the same iconic looks you love with a fresh twist. Say hello to Confidence, Manifesting, Discipline, and Gratitude with their fabulous new names:
- Confidence is now Poise
- Manifesting is now Intuition
- Discipline is now Divine
- Gratitude is now Smoked
We’re here to celebrate these stunning lashes, break down why they belong in your makeup bag, and share everything you need to know about the exciting updates. Let’s dive in!
Why the Jess Evans Lash Legacy Lives On
When we collaborated with Jess Evans, the mission was simple: create lashes that spoke to every lash lover's style. From soft and natural to bold and dramatic, these lashes became staples in the beauty routines of countless fans.
Even though the original collaboration has come to an end, the styles were simply too good to let go. That’s why we’re bringing them into the Luxury Mink Collection to ensure you never have to say goodbye to the lashes you love.
Meet the New Lash Icons
Let’s get reacquainted with your favorite Jess Evans lashes, now reimagined with new names that perfectly reflect their unique vibes.
Poise (formerly Confidence)
Poise is the ultimate natural glam strip lash. Whether you’re heading to brunch or a casual night out, these lashes offer the perfect balance of subtle volume and length. Lightweight and versatile, Poise is ideal for anyone who loves a lash that enhances their natural beauty without going overboard.
Intuition (formerly Manifesting)
Intuition is your go-to lash for a soft yet striking look. Perfectly fluttery with a touch of drama, this style is all about effortless elegance. It’s ideal for those who want to elevate their everyday glam without compromising on comfort.
Divine (formerly Discipline)
Divine is here to bring the drama. With a fuller, more voluminous design, these mink lashes are perfect for making a statement. Whether you’re attending a wedding, hitting the club, or simply want to feel extra fabulous, Divine delivers that bold glam look effortlessly.
Smoked (formerly Gratitude)
Smoked is your ultimate lash for sultry, smoky-eye perfection. Designed with a wispy, layered effect, these lashes are perfect for creating depth and dimension. Pair them with a bold eye look, and you’ve got the ultimate going-out glam.
Why Choose PrimaLash Luxury Mink Lashes?
The move to our Luxury Mink Collection is more than just a name change. Here’s why these lashes are even better than before:
1. High-Quality Materials
Made with ethically sourced mink fibers, these lashes are designed for maximum softness and a natural finish. They’re perfect for anyone who wants the look of lash extensions without the salon visit.
2. Full Strip Lash Convenience
Each lash style in this collection is a full strip lash, making application quick and easy. Whether you’re a lash newbie or a seasoned pro, you’ll love how simple it is to achieve a flawless look.
3. Perfect for Any Occasion
From casual days to glam nights, the styles in the Luxury Mink Collection offer something for every mood, outfit, and event.
4. Reusable and Durable
With proper care, these mink lashes can be worn multiple times, making them a cost-effective choice for lash lovers.
5. Affordable Glam
We believe that everyone deserves amazing lashes, which is why our Luxury Mink Collection combines quality with affordability.
How to Style Your New Favourite Lashes
Not sure how to pair your lashes with your makeup look? Here’s a quick guide:
- Poise: Pair with a soft, neutral eyeshadow for an everyday natural glam look.
- Intuition: Add a pop of shimmer or metallic liner for a chic, sophisticated vibe.
- Divine: Go bold with a cut crease or dramatic eyeliner for maximum impact.
- Smoked: Smudge out your eyeliner and play with dark, smoky shadows to create a sultry, evening look.
Why Fans Love These Lashes
Still not sure? Here’s what fans have been saying about these iconic styles (now in their new home in the Luxury Mink Collection):
- “Poise is my everyday go-to! It’s so natural but still makes my eyes pop.”
- “I wore Smoked for my birthday, and the compliments didn’t stop all night!”
- “Divine is exactly what I need for a bold, glam look. They’re so full and fluffy!”
- “Intuition gives me that perfect fluttery lash look. I feel so confident wearing them!”
Tips for Applying Your Luxury Mink Lashes
Get the most out of your lashes with these easy application tips:
1. Prep Your Natural Lashes
Start by curling your natural lashes and applying a thin coat of mascara. This creates a base for your strip lash to blend seamlessly.
2. Trim to Fit
Before applying, measure the strip lash against your eye and trim any excess from the outer edge.
3. Apply Adhesive
Use a high-quality lash glue, applying a thin layer along the lash band. Wait 30 seconds for it to become tacky.
4. Place and Adjust
Using tweezers or a lash applicator, place the lash band as close to your natural lash line as possible. Adjust as needed for a perfect fit.
5. Finish the Look
Blend your natural and false lashes together with a touch of eyeliner and mascara.
Celebrate the Holidays with PrimaLash
As we say goodbye to the Jess Evans collaboration, we’re thrilled to give these lashes a new home in our Luxury Mink Collection. Whether you’re gifting them to your bestie or treating yourself to a festive glam-up, these lashes are the perfect addition to your makeup bag this Christmas.
From everyone at PrimaLash, thank you for your support this year. Your love for our lashes, from strip lashes to mink styles, makes everything we do worthwhile. Here’s to another year of stunning styles, endless creativity, and all the glam vibes you can handle.
Merry Christmas, and Happy Lashing!
Ready to shop?
Check out the full Luxury Mink Collection now at [PrimaLash](https://www.primalash.com) and make your lash dreams come true.
Don’t forget to tag us in your festive looks on social media—we can’t wait to see you slay this holiday season!