Collections
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5 Pack Essentials (Synthetic)
All of our Essentials lashes come in 5 pair packs, buying in bulk means...
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ALL PRODUCTS
Whether its natural or glam, office or out-out, lash virgin or lash...
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Best Sellers
With so many false eyelash styles on offer, we forgive you if...
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Collaborations
Welcome to Prima's Collaborations category! Here you will find a selection of...
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Demi Lashes
Demi Lashes are a category of false eyelashes that provide a subtle...
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Festival Collection 🎡
Are you preparing your festival outfits for the upcoming summer events? We've...
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FREE lash of your choice with orders over £15! ❤️🔥
Choose your FREE lash here, and make sure to add it to...
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Happy Hour ⏰🍹💘
Every Sunday at is HAPPY HOUR here at Prima!
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January PayDay SALE! 💸
Happy PayDay, besties! You made it through January! 💸 We're celebrating by giving...
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Just Arrived
New arrivals alert! Prima is excited to introduce our latest collection of...
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Lash Adhesives & Accessories
Whether its strip lashes or weekend lashes, we've got you covered. We've...
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Lash Display Stands
Whether you are a retailer or a small salon, we have a...
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Lash Extensions
Welcome to our Lash Extensions category! Here, you will find a variety...
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Lois x Prima 🫧🖤
Introducing our NEWEST collab - Prima x Lois! "I'm so excited to...
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Love is in the air! ☁️💘✨
It's the month of LOVE, besties. Whether you're treating yourself or that...
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Luxury Mink
Our Mink range are the superlative in false lashes. Re-usable up to...
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Luxury Mink Lashes from just £2! 🐣🌸😍
Happy Easter, babes! We're celebrating this Bank Holiday by offering our best...
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Makeup, Pigments & Brushes
Welcome to our makeup, pigments, and brushes category! At Prima, we are...
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Neo Plant Lashes
Introducing Prima's NEO PLANT LASHES, an industry first in strip lashes. These...