Collections
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January PayDay SALE! 💸
Happy PayDay, besties! You made it through January! 💸 We're celebrating by giving...
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Just Arrived
New arrivals alert! Prima is excited to introduce our latest collection of...
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Lash Display Stands
Whether you are a retailer or a small salon, we have a...
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Lash Extensions
Welcome to our Lash Extensions category! Here, you will find a variety...
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Lois x Prima 🫧🖤
Introducing our NEWEST collab - Prima x Lois! "I'm so excited to...
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Love is in the air! ☁️💘✨
It's the month of LOVE, besties. Whether you're treating yourself or that...
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Luxury Mink
Our Mink range is the superlative in false lashes. Re-usable up to...
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Makeup, Pigments & Brushes
Welcome to our makeup, pigments, and brushes category! At Prima, we are...
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Neo Plant Lashes
Introducing Prima's NEO PLANT LASHES, an industry first in strip lashes. These...
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Pot 'O Pigment ✨☁️
Add some extra sparkle to your makeup looks with our brand new...
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PRIMA MAKEUP
Introducing our BRAND NEW makeup range, filled with some incredible makeup products...
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Prima Princess 👸🏼
This princess rules the castle! 👸🏼 The items included in this collection...
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Prima Skin
Hey, Prima babes! We're thrilled to present our BRAND NEW skin and...
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Primalash - Clear Lash Bands
Shop all of our Lashes available with clear lash bands here!
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Professional
Our professional false eyelash collection is made of high-quality, handmade false eyelashes...
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Salon Lashes
Introducing Prima's Salon range of strip lashes – the perfect solution for...
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Shaneeq X Prima
We are so excited to announce our brand new collaboration with the...
