False lashes have been a beauty staple for decades, but the lash game has changed a LOT over the last 30 years. From thick, spiky strip lashes in the ‘90s to today’s seamless DIY extensions, lash trends have evolved with technology, techniques, and beauty preferences.
So, what were the trending lashes 30 years ago, and how do they compare to the lash innovations we have today? Let’s take a look at the evolution of false lashes and find the best styles for you in 2025!
1990s: Bold & Dramatic Strip Lashes Take Over
The ‘90s were all about bold, defined eyes—think supermodel glam, grunge beauty, and old Hollywood influences. Strip lashes were the go-to, but they were often heavier, shinier, and more obvious compared to today’s designs.
Popular Lash Styles in the ‘90s:
✔️ Thick, spiky strip lashes – Seen on supermodels like Cindy Crawford and actresses like Pamela Anderson.
✔️ Full, synthetic lashes with a stiff band – Harder to blend, but gave a statement look.
✔️ Sparse, spidery lashes – Inspired by grunge icons like Kate Moss.
💡 The Problem?
These lashes looked bold but weren’t always comfortable. The thick bands and stiff fibres made them hard to wear for long hours.
2020s: The Rise of Lightweight, Natural, & Customizable Lashes
Fast forward to today, and the lash industry has completely transformed. Thanks to new materials, better technology, and customer demand, lashes are lighter, more flexible, and easier to apply.
Modern Lash Trends That Have Taken Over:
✨ Half Lashes & Wispy Styles – More natural, perfect for a subtle, lifted look.
✨ DIY Lash Extensions – Like cluster lashes that let you create a custom look at home.
✨ Pre-Glued & Self-Adhesive Lashes – No mess, no glue, just peel & stick.
✨ Strip Lashes with Invisible Bands – More flexible, super easy to blend with natural lashes.
💡 The Best Part?
Today’s lashes look more natural, feel more comfortable, and last longer with the right technique!
Strip Lashes: Then vs. Now
THEN (1990s): Bold but Heavy
- Thick bands, synthetic shine, less flexibility.
- Only available in full strips —not many custom options.
- Required a lot of eyeliner to blend the band.
NOW (2020s): Lightweight & Seamless
- Ultra-thin, flexible bands for better comfort.
- Available in wispy, natural, and full glam styles.
- Easy to blend with natural lashes for a seamless finish.
🔥 Modern Recommendation: Try strip lashes from Primalash, like the Luxury Mink Collection, for comfortable, natural-looking glam!
💡 Application Tip:
- Trim the strip lash to fit your eye shape before applying.
- Use Duo Lash Glue for strong hold that lasts all day.
- Press the lash as close to your lash line as possible for a seamless blend.
Half Lashes: A Modern Trend with ‘90s Influence
While half lashes weren’t a big trend in the ‘90s, the cat-eye makeup look definitely was!
WHY HALF LASHES ARE A GAME-CHANGER TODAY:
✔️ Easier to apply than full strips.
✔️ Give a natural, lifted look without overpowering your eyes.
✔️ Perfect for everyday glam OR soft date-night makeup.
🔥 Modern Recommendation: The Demi Lash Collection from Primalash has lightweight, feathery half lashes that give you that effortless eye lift!
💡 Application Tip:
- Apply half lashes to the outer corners of your eye for instant lift.
- Use a clear or black lash glue to blend seamlessly.
Pre-Glued & Self-Adhesive Lashes: Then vs. Now
Pre-glued lashes first appeared in the 2000s, but they were often sticky, messy, and didn’t last long.
TODAY’S INNOVATION: Lash in a Flash
Primalash’s self-adhesive lashes have improved technology that makes them:
✔️ Easy to apply in seconds.
✔️ Lightweight & comfortable.
✔️ Perfect for beginners—no glue needed!
💡 Application Tip:
- Just peel, stick, and press!
- Carry an extra pair in your bag for quick touch-ups.
DIY Lash Extensions: The Biggest Lash Revolution
The biggest difference between ‘90s lashes and today’s trends is the rise of DIY lash extensions.
✔️ WHAT ARE DIY LASH EXTENSIONS?
Instead of one full strip, small lash clusters are applied underneath your natural lashes for a long-lasting, salon-quality effect.
✔️ WHY THEY’RE TRENDING:
- They last longer than strip lashes but aren’t as expensive as professional extensions.
- They look natural but can be customised for a fuller look.
- They’re easy to remove and reapply without damaging natural lashes.
🔥 Modern Recommendation: Primalash’s Cluster Lash Collection is perfect for a DIY lash extension look at home!
💡 Application Tip:
- Apply small lash clusters under your natural lashes for a seamless effect.
- Use Superbonder to make them last longer.
Best Tips to Make Your False Lashes Last Longer
No matter what style you choose, these pro tips will keep your lashes looking fresh all day:
✔️ Store Lash Glue at Room Temperature
Cold weather changes the consistency of lash glue, so keep it in a sealed container at room temp.
✔️ Apply a Lash Primer First
This helps the glue grip better to your natural lashes for longer wear.
✔️ Use a Superbonder for Extra Hold
If you’re using DIY or cluster lashes, superbonder makes them more durable.
✔️ Remove Lashes Gently & Clean Them After
Always remove false lashes with an oil-free remover and store them properly for multiple wears.
Final Thoughts: The Future of False Lashes
Looking back 30 years, false lashes have gone from heavy, synthetic strips to lightweight, customizable styles that fit every beauty need.
💡 The Best Lash Trends Today?
✔️ Natural & wispy half lashes.
✔️ DIY lash extensions for an everyday lash look.
✔️ Pre-glued lashes for quick & easy glam.
✔️ Flexible strip lashes with invisible bands.
💖 Whether you love a classic strip lash or modern DIY clusters, Primalash has the perfect option for your lash goals in 2025!